In Europe, Giant will be more active in the future because it has built a large factory in Hungary. This is part of the Taiwanese manufacturer’s gradual transformation program to bring production out of China and gain closer access to consumer markets.
The renaissance of Taiwanese bicycles
Gina Chang, general secretary of the Taiwan Bicycle Association, said at first manufacturers were also reeling in the first quarter due to orders canceled or postponed when the corona virus was first released but then, demand turned on.
The Covid-19 pandemic can be considered the latest chapter in the renaissance of Taiwan’s bicycle industry. In the past, the island maintained its position as the world’s No. 1 bicycle manufacturer until the 1990s, when China’s economic reforms enabled many businesses to capitalize on the labor force.
Although Chinese factories continue to play a dominant role in terms of quantity, Taiwan’s bicycle production is rebounding, especially with higher quality bikes and in the bicycle market segment. Electricity is growing rapidly.
Last year, Taiwan exported non-electric bikes worth US $ 1.36 billion, lower than the US $ 1.5 billion the previous year, but 2019 recorded an increase in electric bicycle exports to 863 million USD, much higher than 377 million USD in 2018 and most to Europe.
Export of electric bicycles from January to April this year reached a record level of 301 million USD, up 23.6% over the same period last year. And Taiwanese bicycles are often higher quality models at a higher price.
The pandemic will help encourage people to choose bicycles as a form of long-term travel after the threat of corona virus has diminished because this is exactly what many governments, especially Europe, looking forward to a fresh atmosphere.