Categories
Blog

The UK Bicycle team sponsors water for National Health Service staff

The UK Bicycle team has sponsored 800 national team drinking water bottles for employees of the National Health Service in the United Kingdom.

The bottles will be sent to National Health Service staff in Hull and York to partly support and motivate this force during the Covid-19 pandemic. The water supply plants had to be removed from some hospitals were affected by the pandemic, and this has affected many health workers, who spend long hours in personal protective equipment, causing them to sweat and dehydrate.

The sponsorship of the drinking water campaign is currently run by Matt Porter, the owner of the company, which organizes Sportive HQ cycling events, along with sponsoring drinking water from many other companies and groups. All proceeds will be used to purchase more bottles of drinking water.

UK Bicycle Team leader, Nick Hayes, expressed his delight when partnering with partners HSBC UK and SiS to provide some support to the National Health Service staff who are fighting Tireless to keep us safe during this time. On behalf of the British Bicycle team, Nick Hayes sent to the National Health Service staff thanks for the admirable work.

Olympic Lake Placid venues will support health professionals

The Olympic venues at Lake Placid have been repurposed to support the medical staff currently involved in the Covid pandemic. 19. Herb Brooks Arena is a complex area where competition content will be organized. on the ice will be along with a number of other locations such as Madison Square Garden and the world’s number one Trade Center will become part of the fight against Covid 19 in New York.

New York City was the worst hit by this pandemic when it hit the United States. More than 8,600 people died, an even greater number than those killed in the painful November 9 event. 181,000 cases of Covid 19 have made New York the city with the number of infected people even more than some other countries in the world.

Lake Placid twice hosted the Winter Olympics, first in 1932 and then in 1980. Herb Brooks Arena is named after the late coach of the male hockey team of America (consisting of college football player, famously defeated the Soviet Union to fully conquer ice hockey in 1980).

Categories
News

HSBC UK to end its sponsorship with British Cycling

British Cycling announced last week that HSBC UK is going to end its sponsorship with the federation following this Olympic Games cycle. In a press statement, HSBC UK has decided to launch a break clause in which was an eight-year partnership agreement because of a shift in UK marketing and partnership priorities.

Julie Harrington, chief executive of British Cycling, said that they will part with HSBC UK as firm friends and meanwhile, look forward to working with them to support their riders to achieve their best in Tokyo 2020 Olympics.

The bank and British Cycling started their partnership with in 2016 by an eight-year agreement with one of the targets getting two million people cycling by the end of 2020.

According to a press release, there have been 525,000 people taking part in HSBC UK Go Ride, HSBC UK Breeze, HSBC UK Ready Set Ride, and HSBC UK Let’s Ride in 2019.

In the last two decades, British Cycling was among the most successful cycling countries in the world with great riders including Olympic gold medalists Jason Kenny and Laura Kenny, two former road race world champions Lizzie Deignan and Mark Cavendish, and former Tour de France winners Chris Froome, Bradley Wiggins, and Geraint Thomas.

However, British Cycling has recently been involved in two on-going and highly-publicized cases at the General Medical Council (GMC) and the employment tribunal. 

Moreover, there have been repeated delays to decide whether former Team Sky and British Cycling doctor Richard Freeman is fit or not to practice medicine. He accepted 18 of the 22 allegations but disputed the delivery of testosterone to British Cycling HQ and Team Sky that same year.

As a reason for the sponsorship loss, British Cycling did not mention either case. However, it showed clearly that HSBC UK decided to exercise a break clause due to a shift in UK marketing and partnership priorities.